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Desert
Star Systems was founded in 1992 by Marco Flagg and was re-organized as
a LLC corporation in 2000. It is now owned by five partners who are all
active participants: Andrew Goldstein (CFO), Adam Harvey, Gregg
Holtmeier, Gregory Knott and Marco Flagg (CEO). Our company is
focused on the design
and manufacture of advanced sensor systems for field applications in
the defense, science and commercial exploration segments. While
underwater technology remains a core area of expertise and activity, it
is now just one of the demanding environments where you will find
Desert Star
equipment.
This article explains in snippets and short stories how we work and
highlights key points in our
history. Whether you are a prospective customer, a vendor, a
potential business partner, or interested in employment, we are pleased
to share some of the adventure of our activities, but also our
philosophy of
operation with you.
Our Business
Model
Desert Star Systems uses a unique combination of field
experience,
modular design and manufacturing follow-up. The technique results in a high
design-success rate, an economy of scale and a continuing product evolution for
the benefit of our customers and our company.
Field Experience. Building a successful
field product
means understanding, even experiencing first hand how our gear is used and
what challenges the operators will face. For this reason, you will find
our engineers at off-shore job sites, or trekking through Africa for a month of field tests, even
17000 feet
below the sea in a deep ocean submersible.
This work is serious business, and even dangerous at
times. Yet, the benefits
are clear. Field work
figures daily into our
product definition and design. As a
result our products such as the FrogEye photo reconnaissance camera and
our AquaMap ShipHull inspection system have often succeeded where prior
competitors failed.
Rapid Design. Be it the rapid
proliferation of consumer technologies
eroding military superiority or complex scientific questions demanding
cheaper, smaller and better field instruments. Our customers face changing and
multiplying challenges, and we answer with a philosophy of modular
engineering. For 12 years, we have
progressively built strong design libraries. Today, a new product designs
may be 80% ‘cut & paste engineering’, while only a small remainder
requires new work – which in turn adds to our design
capabilities. As a result,
even a brand-new product
integrates the reliability of a long field record and yields the economies
of scale achieved from high re-use of design and manufacturing components
alike. This ‘Lego-style’ approach
has yielded very high productivity and lets our junior engineers design
sophisticated products even with limited experience.
Manufacturing Follow-Up. Most of our products originated as
custom designs. Yet, we avoid
obsolescence and product stagnation by transitioning custom products into
off-the-shelf production status.
More customers means more funds for ongoing development, and indeed
many projects have progressed far beyond their custom origin. The result is ‘free’ improvements
for
the initial customer, and a leveraging of value for Desert Star.
2007: RangeNav™
Underwater Tracking Range
Proves Portability, Accuracy and
Survivability
Underwater tracking ranges are an essential tool for weapons
system evaluation and military training.
Yet,
these systems were expensive, fixed installations. In part in response to the then
planned
closure
of the underwater tracking facilities at the Puerto Rican Island of
Vieques,
the Naval
Surface
Warfare
Center in Panama
City commissioned the design of a
portable tracking range. Desert Star was
awarded the contract, and in January 2007 the system underwent acceptance
testing
in Panama
City.
The results were remarkable: Almost 250 acres
of underwater terrain in St.
Andrews Bay
were instrumented in just 4 hours; and when a shrimp boat dragged bottom trawl
gear over the array during the first night, quickly organized underwater
intervention
fixed the minor damage on the next day.
After testing was completed within a few
days, enough time remained for unscheduled tracking of an autonomous underwater
vehicle (AUV) and the cabled tracking range was recovered on the afternoon of
the same day. In the weeks since, data
analysis proved an accuracy and data availability well above the Navy’s
acceptance standard. The impact for the
Navy is significant: RangeNav™ will
enable test operations at any desired site.
The operational simplicity of RangeNav™ will also support civilian and
smaller military operations. Use for
environmental clean-up of underwater site is already under contract with the
U.S.
Army Corps of Engineers.
2006: The FrogEye™ Reconnaissance
Camera Assigned NATO Stock Numbers and sees use in Afghanistan
and
Iraq
Recognizing the need for better photo intelligence
collection, the U.S. Special Operations Command awarded contracts for the development
of amphibious digital cameras and related image processing and transmission
equipment in 1999. Three contractors
were chosen for camera design, including a large camera manufacturer and Desert
Star Systems. By 2004, after intensive
field
testing that included one month in Ethiopia,
Desert Star Systems
became the only vendor to deliver a working
equipment set. SOCOM asked
Desert Star to ‘think out of the
box’, and indeed the FrogEye™ equipment set contains unique innovations such as
the free-flooded lens (picture), which enables long-distance observations by
divers. Development continued on a
private basis and by 2006 the FC-2 product had been introduced, adopted by
several countries and saw use in Afghanistan
and Iraq
among other locations. NATO stock
numbers
have since been assigned for the equipment. Meanwhile, Desert Star continues
developments
that are expanding the system into a full photo reconnaissance system,
including capabilities to transmit imagery by both wired and wireless means. The
increasingly refined FrogEye™ program demonstrates the value of Desert Star’s
strong emphasis on field testing, and the very practical solutions this
approach continues to yield.
2003: A Tiny
Digital Pressure Sensor with Impressive Accuracy
The Lockheed Martin
Corporation is one of Desert Star
System’s frequent customers. Lockheed
Martin already used Desert Star’s underwater positioning and camera systems
when the company inquired if Desert Star could produce a very small pressure
sensor with a digital output. While
Desert Star had not built pressure sensors before, we proposed a design that
minimized component count while simultaneously producing very high
accuracy. Today, the SSP-1 is used in
Lockheed’s
product, but also by many other customers. Even though the SSP-1 was in a new
field of
technology for our company, the design still benefited from the contents of our
design library. Existing design blocks
were combined with a key new idea to complete the SSP-1 project successfully
within a few months.
2002: Desert Star
Technology: Built Not Only by Desert
Star
Desert Star Systems
technology is manufactured and sold by
Desert Star, but is also available to other manufacturers who can benefit from
the capabilities to enhance their own products.
In
2002 Desert Star Systems started a
partnership with VideoRay, the
highest volume manufacturer
of underwater robots (ROV).
VideoRay is now licensed to manufacture
Desert Star System’s underwater positioning systems for use in their products,
and
indeed the agreement has proved very beneficial for both
companies. Most significant
may be VideoRay’s use of the
AquaMap ShipHull technology for
in-water hull inspections.
The capability has propelled VideoRay to become
the de-facto standard for security inspections of vessels by ROV and produced
several
volume sales to customers including the U.S.
Coast Guard.
1999: Ship Hull Inspection
Technology wins R&D 100 Award
In 1998, Battelle
Memorial Institute, the under contract to
the U.S. Navy EOD/LIC program determined that Desert Star Systems had the
closest technology match to build a positioning system for in-water ship-hull
inspections. By the next year, the HANS
system
was tested and received a R&D 100 award. While in fact HANS was still a
complicated
prototype, key new technologies had been tested that would allow a positioning
system to operate reliably despite the acoustic shadowing caused by the
hull. Seeing the potential, Desert Star
continued development when the HANS program ended in 2001, and by early 2002
the new AquaMap ShipHull system was introduced.
AquaMap
ShipHull proved both highly efficient and accurate. The system can be set-up and
calibrated in
minutes, and produces sub-meter accuracy positions
anywhere along a hull.
AquaMap ShipHull performance was officially
verified at
the U.S.
Navy’s HULSFEST technology evaluation in 2006, and today
the system is seeing widespread use.
1998: Treasure Hunt
at the Bottom of the
Mid-Atlantic
When the Japanese cargo submarine I-52 was sunk by a U.S.
Carrier
Task Force in 1944 while on its way to Germany, it’s
manifest showed the
cargo included two tons of gold. In
1995, Paul Tidwell of Cape Verde Explorations had located the wreck, and now
Paul
had organized a new expedition to thoroughly inspect the wreck
site. The Russian MIR deep
ocean submersibles were
hired for the task, and Cape Verde Explorations contracted Desert Star Systems
to
provide a AquaMap precision survey system along with on-site
support. A total of 14 MIR
dives were conducted at the
mid-Atlantic wreck site, at a depth of
over 5200 meters. Desert
Star’s CEO Marco Flagg served as
navigator on three of the dives, while other personnel including a teenage
student
named August Zajonc operated the system on other dives. In the end, AquaMap™ data proved
that the
wreck site had been thoroughly searched, yet no gold was
located. Still, the
memories of this visit to the deep
ocean grave site and the respect for the lost sailors and the American fliers
fighting the war remains with all of us.
As
of 2005, Paul Tidwell still planned to execute an
expedition to raise
the I-52 and we will be glad to assist.
Stay tuned.
1995: DiveTracker™ Guides Divers Through Murky
Waters
Desert Star’s business started with a simple idea: When future CEO Marco Flagg signed up for
SCUBA classes in 1998, he was too absorbed with the discovery of the underwater
environment to pay much heed to the whereabouts of his dive buddy. After being scolded by the dive instructor
for loosing sight of his buddy, Marco decided there had to be a better way to
track errant buddies. So was born the
concept of the ‘buddy finder’: a transmitter that you could place on your buddy
and a receiver to quickly find him/her when needed. Of course, with Marco being an engineer, merely
finding a buddy soon became too trivial a task. Before long the product was
eclipsed by the more sophisticated AquaMap™ system that was to become the
company’s first product. Nevertheless,
divers kept nagging and the young Desert Star company soon decided to turn the
buddy finder into it’s second commercial product. Today, DiveTracker™ Sport and Scout are
widely used by sport divers, who use them primarily to find their way back to
the boat (never mind the buddy). But the
technology is no toy. Many military,
scientific and commercial users have recognized the potential. In 2006, the U.S. Marine Corps placed an
order for 160 of the devices.
1994: AquaMap™ Proves Precision, Tackles Snapping
Shrimps and Shallow Waters
The casual observer might imagine that deep water operations
are difficult, and shallow water is easy.
In fact, at least for acoustic system, the opposite is true. Shallow waters are rich in reverberations,
with sound bouncing of many surfaces.
Sound is refracted away as it travels through unevenly composed water,
and a variety of man’s machines and natures organisms produces a cacophony of
noise that would make a heavy metal band blush.
But, as attention turned to the littoral or near-shore environment,
dealing with such challenges became a new focus of many organizations. Among them, NOAA was looking for a capability
to track science divers at the Aquarius underwater habitat in Key Largo, Florida. Desert Star had developed and tested shallow
water concepts for a few years already and we were awarded a SBIR contract
(Small Business Innovative Research) that became our first big job. In fact, the resulting AquaMap system not
only managed to perform well in these conditions, but also achieved remarkable
accuracy well below one meter and offered functions such as electronic
observation recording. While use at
Aquarius ultimately proved short-lived, the system had gotten its start and by
the next spring Envirotech of Seattle had purchased a system for mapping fish
waste deposits at the outflows of pipelines from fish processing plants. Marco Flagg joined Tim Jewel of Envirotech at
Dutch Harbor
in the Alaska’s Aleutian
Islands. Day after day,
dives were conducted and the software was tweaked in the ramshackle hut that
also served as the team’s living quarters.
Conditions were tough at times. On one occasion Tim Jewel, in a flooded
dry suit, swam to the beach and then walked back to the hut, miserably
shivering all the while operations proceeded at sea. Marco Flagg got his share of diving too,
experiencing first hand the coordination of scooter operation, running track
patterns and poking holes into the waste pile to measure its depth and record
that depth electronically. After a week
of intense operations, the software had been refined and become a key component
of EnviroTech’s mapping operations.
Today, Desert Star continues to sell the diver based version of
AquaMap™, which is used for much significant work. Among the most intensive operators is Jeff
Miller of the U.S. Geological Survey, who has developed a formal protocol and
used AquaMap for years to monitor coral reefs in the U.S. Virgin Islands. His long-term studies identified a
significant and widely reported episode of coral bleaching in 2005. In 2006, Jeff Miller received an award from
the U.S. Coral Reef Task Force for Outstanding Scientific Advancement of
Knowledge. In fact, the AquaMap development and its underlying concepts
and technologies for positioning in the littoral environment continue to have
significant impact even today. RangeNav™
success during its acceptance test in 2007 was no accident. While during those few days in Panama City an apparently new system showed a surprisingly
good initial performance and robustness, in fact RangeNav™ had inherited and
benefited from all the know-how and technology that first proved its mettle in
the waters off Key Largo, Alaska
and Monterey
some 12 years before.

The Story Behind
The Desert Star Name
“The ocean is a
desert with its life underground
And a perfect disguise above”
(Horse without a Name
by America)
Desert Star Systems, Desert Storm Systems, Death Star
Systems. This is our company’s name and
some of the more common distortions that we encounter. To be sure, people are frequently surprised that we are
located in Monterey Bay and Rhode Island
rather than say Phoenix or Las Vegas.
Invoking the desert in the name of a company so well known for its ocean
products also seems a paradox.
In reality, our company got it’s name when the first idea of
‘North Star Systems’ to describe our navigation products was quickly determined
to be well used, and ‘Ocean Star’ was already claimed by a cruise line. The name ‘Desert Star’ came to mind quickly,
as several of Desert Star’s founders long enjoyed exploring and are still often
to be found blazing down some dirt roads in Nevada or Arizona or Baja
California with SCUBA gear in the truck just in case a dive opportunity should
arise.
We think that just like in the song Horse Without a
Name, there are great similarities between the wide open expanses of the desert
and the ocean.
We
also feel that the name well describes our company’s
spirit as a very capable, yet also free-thinking and light-hearted
company; and our focus on products that might be encountered wherever
the endeavors of war, science
and exploration are so often performed:
In the remote regions of the world, from the deep seas to outer space
and the deserts to the mountains and jungles.
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